

the entrepreneur package
MOODBOARD | LOGO SUITE | BRAND GUIDE | SOCIAL MEDIA GRAPHICS | COLLATERAL DESIGN
Hey There, It’s Anita! Welcome to my digital home. My goal in life is to empower women over 50 to make next-level life choices – to help them really go for it, whatever “it” may be! I teach women that the world is not just black and white, but that there are so many beautiful colors to behold. I avail them to relevant resources, hot ideas, just-in-time tips and invaluable advice. And I create conversation around lifestyle changes that range from finding one’s purpose to life decluttering to jazzing up mundane home décor. My goal is to always help women answer the question, “What’s next?”

the foundation
Through this brand, I wanted to create a design that was clean, minimal, yet still made a bold statement.

aligned design
To align the brand I also crafted social media graphics and merchandise mockups.


